adment.ai x Guideless: Scaling Customer Education With AI

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Evaldas Bieliūnas

adment.ai rapid growth made it clear their detection engine needed a better way to be explained. Long demos and repeated training weren’t sustainable. With Guideless, those same complex workflows are now taught in minutes instead of hours.

“Guideless allows us to present our product and new features in a clear, structured, and self-guided way. Prospects understand value faster, customers onboard with confidence, and support volume drops as teams learn directly from interactive walkthroughs.” - Adomas Ronkaitis, Partner Manager · adment.ai

About adment.ai

adment.ai is a brand protection and paid-search intelligence platform used by companies to monitor and stop brand keyword abuse, affiliate ad hijacking, and unauthorized bidding on branded search terms. Their technology detects fraudulent activity in real time and generates legal-ready evidence so teams can reclaim lost revenue and protect every click.

As their platform expanded, the team introduced new detection logic, rule configurations, and case management capabilities across multiple markets. They needed a clear, scalable way to demonstrate these workflows to prospects and help customers learn independently.

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Curious how other teams present complex workflows? The Guideless Gallery showcases real examples captured in seconds.

The Challenge

adment.ai ships updates often, and many of their workflows depend on evolving logic across regions, networks, and partner types. Keeping customers aligned with these changes was becoming harder every month. The team needed a way to:

  • Show complex workflow logic without lengthy demos
  • Let customers self-learn key features
  • Shorten onboarding cycles
  • Reduce repeated support questions
  • Keep guides aligned with the latest UI and capabilities
  • Produce professional demos without editing video

Explaining workflows by hand was eating up time, and documentation became outdated almost as soon as it was published. That’s when the team came across Guideless.

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If your onboarding process faces the same friction, the breakdown in our Guideless for Customer Success offers a simple starting point.

Why adment.ai Chose Guideless

Guideless gave the team a way to turn real product usage into clean, narrated walkthroughs. Instead of planning demos or opening a video editor, the team opened the Guideless Chrome extension, clicked through a workflow, and let Guideless capture each step automatically.

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Once the walkthrough was generated, they fine tuned the narration, selected an AI voice that matched their brand tone, and published the guide in minutes. It could be shared as a link, embedded in documentation, or exported as an MP4 for onboarding or social content.

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To see how other SaaS teams approach workflow documentation and training, I recommend reading our piece on why workflow documentation still fails and how AI fixes it.

Key Outcomes

Before Guideless, the adment.ai team relied on repeated calls, one-off demos, and documentation that often lagged behind the latest release. Every update required new recordings, and every training session needed another explanation.

After adopting Guideless, prospects began understanding key workflows within minutes by watching real product flows. New customers onboarded independently with AI-narrated guides. Support volume decreased because teams could replay walkthroughs whenever they needed clarity. And each product update now ships with a walkthrough created the same day.

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A standout example is their guide that walks step by step through the detection process, showing exactly how violations are identified, categorized, and escalated. You can explore the full workflow in their brand bidder monitoring walkthrough. As Adomas put it:

“Seeing our workflows captured and narrated automatically was a turning point. Instead of recording and editing videos, we click through once and immediately have a polished guide ready to share. Guideless helps us scale education and move faster as we ship new capabilities.” - Adomas Ronkaitis, Partner Manager · adment.ai

For more examples of how SaaS teams scale onboarding and education, explore our other customer case studies.

Final Thoughts

adment.ai now uses Guideless to onboard customers faster, scale product education without expanding support load, and publish launch ready demos for every new release. Guideless quickly became part of their enablement workflow, giving customers a clear path to value and keeping education in sync with a platform that changes fast.

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If you’d like to learn how to create guides with the same clarity and speed, our Guideless for Customer Success overview is a good place to start.

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